What Makes For A Good Paranormal Book?

So I’ve decided to take on the monumental task of writing a book. Let me tell you, it really takes a lot of discipline and concentration.
writerI’ve been working on research and writing the layout of the book for the past few months. Everything is going smoothly (or as smooth as I can expect) except for one thing. While working on a certain section of the book, I often find myself either finishing a paragraph or chapter and then scratching it all out and tearing the paper into pieces. When I do complete a section of the book I read through it and I ask myself: “What makes for a good paranormal book?”

Sure I can put together a 200-300 page book about any paranormal story, listing facts, names, proof and pictures and call it a day; but what really makes the creation stand out? I’ve scrapped so many “chapter ones” that it’s not even funny. I’ll find myself getting too technical with the writing that it starts to deviate from the story line. Or at times I find myself writing in a non-fluid motion. As if making a quick news post here on Ghost Theory.

I’ve read a few books in the last couple of months. I’ve re-read classic best-sellers as well. Just to get an idea as to what people tend to like in a horror/paranormal story. The bottom line is that there isn’t a single way of writing a book. Being too technical might be interesting to those who are in the know, but for the rest, it will be boring. The same can be said for the opposite scenario. I think that using less “technical jargon” would be ideal since this is all about story telling.

The bottom line is to not lie or superimpose outrageous scenarios. I’m doing my diligent work and cross referencing all claims. I’m checking county records for supposed witnesses and places, tracking and interviewing said witnesses as well.

I’ve decided to present the story and evidence as is, and not try to proselytize the reader into thinking one way or the other. The main focus on the book is to tell the story, while presenting facts (and fallacies for that matter) all the while grabbing the reader’s attention. A fluid storyline. If that means that I should use very little technical or philosophical analogies, then so be it.

So my question to you is: What makes for a good paranormal book?